Client: FirstPoint USA – United Kingdom
Service Category: Brand Marketing
International client FirstPoint USA – United Kingdom enlisted the strategic guidance of Leadership Logistics, LLC to provide a plan for the agency’s initiatives in the United States. As an organization that assists 80,000 prospective students and student-athletes each year through partnerships with top American universities, FirstPoint USA required aid in rejuvenating relationships with NAIA institutions as well as needing aid launching a newly re-designed business model as the industry began ramping back up after COVID lockdowns were lifted.
First, Leadership Logistics began building relationships with athletic director leadership in universities across the nation in order to introduce FirstPoint USA and its new business plan. Then, LL provided a survey instrument to zero in on the specific needs of each institution’s athletic department as it pertains to student-athlete recruiting agencies. LL also incorporated questions that relate to non-student-athlete (traditional student) recruitment success on their campuses.
Our findings were unique and consistent across the country. LL identified that when it comes to recruiting, the real need on collegiate campuses is for recruiting traditional students more so than student-athletes.
As a result of LL’s findings, FirstPoint USA has been able to implement change to best position itself for success by shifting core resources to include servicing traditional students and vice presidents of enrollments, as opposed to focusing efforts solely on student-athletes and athletic directors. In addition, LL is now set to review FirstPoint USA’s engagement strategics and practices with both subsets in order to further tailor FirstPoint USA’s efforts to individual campuses across the United States.
